Comparison

Agentic Information Orchestration: Beyond Search, Beyond RAG

Kirk Marple
Kirk Marple
November 13, 2025
Comparison

We're in the middle of an information architecture revolution—and most companies don't realize it yet.

For 25 years, we've organized information around two paradigms:

  1. Search (Google, Elasticsearch): Find documents matching keywords
  2. Databases (Postgres, MongoDB): Query structured records

AI introduced a third: RAG (Retrieval-Augmented Generation)—find text chunks, feed to LLM, get generated answer.

But RAG is already insufficient for how teams actually work. Because:

  • Information isn't just text chunks (it's meetings, Slack threads, GitHub changes, customer conversations)
  • Context isn't just similarity (it's time, participants, projects, decisions)
  • Users don't just want answers (they want actions: summarize, alert, connect tools)

This is why we built Zine: not as a search engine, not as a RAG system, but as an agentic information orchestrator—a system that understands context, reasons about connections, and takes actions across your entire knowledge ecosystem.

This post explains what agentic information orchestration is, why it matters, and why it's the next evolution beyond search and RAG.


Table of Contents

  1. The Evolution of Information Systems
  2. Why RAG Isn't Enough
  3. What is Agentic Information Orchestration?
  4. The Core Capabilities
  5. How It Works: Architecture
  6. Real-World Examples
  7. Why This Matters Now
  8. The Future: Autonomous Knowledge Workers

The Evolution of Information Systems

Phase 1: Search (1998-2015)

Paradigm: Find documents matching keywords

How it works:

  1. User enters keywords: "authentication implementation"
  2. Search engine matches keywords to documents (TF-IDF, PageRank)
  3. Returns ranked list of documents
  4. User reads documents, extracts answer manually

Limitations:

  • No understanding: "bank" (financial institution) vs. "bank" (river edge) treated the same
  • No context: Can't filter by "only discussions from my team"
  • No reasoning: Can't answer "why did we choose X over Y?"—just finds documents mentioning both
  • No actions: Just finds, doesn't summarize, connect, or act

This was revolutionary in 1998. Insufficient in 2025.

Phase 2: RAG (2020-2024)

Paradigm: Retrieve text chunks, generate answers

How it works:

  1. Pre-process: Chunk documents, create embeddings (vector representations)
  2. User query: "How does our authentication work?"
  3. Vector search: Find semantically similar chunks (cosine similarity)
  4. Feed chunks to LLM: "Here are 5 relevant text chunks. Answer the question."
  5. LLM generates answer

Improvements over search:

  • Semantic understanding: "authentication" matches "login", "auth", "user verification"
  • Generates answers: Not just links, actual synthesized responses
  • Cites sources: "According to document X..."

Limitations (the same problems search had, plus new ones):

  • Context-blind: Treats all text chunks equally (doesn't understand "this is from 2022 and outdated" vs. "this is from last week and current")
  • No temporal reasoning: Can't answer "what changed?" or "why did we switch approaches?"
  • No relational reasoning: Can't understand "Slack discussion → led to Notion spec → led to GitHub implementation"
  • No multi-modal support: Text only (no videos, audio, images)
  • No actions: Still just answers questions, doesn't alert, summarize meetings, or orchestrate workflows
  • Stale data: Embeddings created at ingestion time, doesn't reflect live changes

RAG is better than search. But still insufficient for modern work.


Why RAG Isn't Enough

Problem 1: Knowledge is Multi-Dimensional

Traditional RAG thinks knowledge is:

  • Text chunks
  • In documents
  • That can be embedded once

Reality: Knowledge is:

  • Multi-format: Text, audio (meetings), video (demos), images (designs), code (GitHub)
  • Multi-source: Slack, email, Notion, Linear, GitHub, Sentry, Zoom recordings
  • Multi-temporal: Old discussions, current specs, recent changes (all matter differently)
  • Multi-relational: Slack thread → Notion spec → GitHub PR → Sentry errors (causally connected)

Example RAG fails:

User: "Why did we choose Postgres over MongoDB?"

RAG system:

  1. Finds Notion doc: "Database: Postgres"
  2. Returns: "We use Postgres."

What user actually needs:

  • Slack #engineering (9 months ago): 50-message debate about Postgres vs. MongoDB
  • Meeting recording (timestamp 23:14): CTO's decision rationale
  • Notion spec: Final decision documentation
  • GitHub PR #123: Implementation

RAG returns 1 document. Misses 80% of context.


Problem 2: Users Need Actions, Not Just Answers

What RAG does: Answers questions

What users actually need:

  • Alerts: "Notify me when Sentry errors spike"
  • Summaries: "Summarize this 2-hour meeting"
  • Connections: "When I code, give my IDE access to Slack discussions"
  • Proactive insights: "You have 3 production issues, 2 are related to yesterday's deploy"

RAG is reactive. Real work requires proactive orchestration.


Problem 3: Context is Dynamic, Not Static

RAG assumption: Embed once, query forever

Reality: Context changes constantly

Example:

  • Last month: "Our auth system uses JWTs" (true)
  • This month: "Our auth system uses sessions" (migrated)
  • RAG with old embeddings: Still returns JWT documentation (stale)

Users need live context, not point-in-time snapshots.


What is Agentic Information Orchestration?

Agentic Information Orchestration is a system that:

  1. Ingests information from multiple sources (Slack, GitHub, email, meetings, etc.)
  2. Understands context (temporal, relational, semantic)
  3. Reasons about connections (why, how, what changed)
  4. Acts autonomously (alerts, summaries, tool integrations)
  5. Adapts to live changes (continuous sync, not static snapshots)

It's not just RAG. It's agentic.


The Core Capabilities

1. Multi-Source Ingestion

Traditional systems: Index one source (documents, wikis)

Agentic orchestration: Ingest 30+ sources simultaneously

  • Communication: Slack, email, Teams
  • Code: GitHub repos, issues, PRs, commits
  • Docs: Notion, Confluence, Google Docs
  • Project management: Linear, Jira
  • Meetings: Zoom, Google Meet recordings (transcribed)
  • Monitoring: Sentry errors, Datadog metrics (via MCP)
  • CRM: Salesforce, HubSpot, Attio
  • Support: Zendesk, Intercom

Why: Knowledge lives across tools. Indexing one is insufficient.


2. Temporal Understanding

Traditional RAG: All chunks treated equally

Agentic orchestration: Understands time

  • Recency: "Show me recent discussions" (last 7 days weighted higher)
  • Evolution: "How has our approach changed?" (tracks transitions)
  • Obsolescence: "This doc is from 2022, likely outdated" (flags stale content)

Example:

Query: "How does our authentication work?"

Zine returns (ranked by recency):

  1. GitHub PR #567 (merged last week): "Migrate auth to sessions"
  2. Slack #engineering (2 weeks ago): Discussion about JWT sunset
  3. Notion spec (updated last week): "Auth Architecture v3 - Sessions"
  4. Old Notion spec (2022, flagged as outdated): "Auth v1 - JWT"

User sees evolution: JWT → Sessions, with reasoning preserved in Slack.


3. Relational Reasoning

Traditional RAG: Each chunk is independent

Agentic orchestration: Understands relationships

  • Causality: Slack discussion → Notion spec → GitHub implementation
  • References: PR references issue, issue references customer request
  • Contributors: Alice authored spec, Bob implemented, Sarah reviewed

Example:

Query: "Why did we implement feature X?"

Zine returns (connected narrative):

  1. Customer email (3 months ago): Request for feature X
  2. Slack #product (2 months ago): Prioritization discussion
  3. Notion spec (6 weeks ago): Requirements authored by Alice
  4. Linear ticket #234: Implementation assigned to Bob
  5. GitHub PR #567: Implementation (Bob)
  6. Slack #engineering: Code review feedback (Sarah)
  7. GitHub commit: Merged to production
  8. Slack #product: Launch announcement

Result: Complete story, not isolated chunks.


4. Multi-Modal Processing

Traditional RAG: Text only

Agentic orchestration: Text, audio, video, images, code

  • Meeting recordings: Transcribed, timestamped, searchable
  • Screenshots: OCR extracted, linked to Slack discussions
  • Videos: Transcribed, chapters identified
  • Code: Syntax-aware (understands functions, not just text)
  • PDFs: Text extracted, structure preserved

Example:

Query: "Authentication architecture decision"

Returns:

  • Meeting recording (timestamp 14:32): CTO explaining rationale (audio)
  • Slack thread: Team debate (text)
  • Notion spec: Final decision (text)
  • Whiteboard photo (shared in Slack): Architecture diagram (image, OCR'd)
  • GitHub code: Implementation (code)

All formats unified.


5. Agentic Actions (Not Just Retrieval)

Traditional RAG: Q&A only

Agentic orchestration: Autonomous actions

Capabilities:

  • Scheduled queries: "Every morning, summarize yesterday's #incidents"
  • Alerts: "When Sentry errors spike, query related GitHub changes + Slack discussions"
  • Audio briefings: "Generate 5-minute audio summary of today's updates"
  • Tool integrations (via MCP): "Expose Zine to Cursor so my coding agent has team context"
  • Proactive insights: "You have 3 PRs pending review from Alice" (without being asked)

Example workflow (autonomous):

  1. 3:00 AM: Sentry errors spike
  2. Zine detects (monitoring integration)
  3. Zine queries: Related GitHub PRs merged in last 24h + Slack #incidents history
  4. Zine correlates: PR #567 merged yesterday, same error occurred 2 months ago
  5. Zine alerts: Slack DM to on-call engineer: "Checkout errors spiking. PR #567 likely cause (same issue happened before, see thread). Runbook: [link]"

All autonomous. No human query required.


6. Live Context (Not Static Snapshots)

Traditional RAG: Embed once, stale after

Agentic orchestration: Continuous sync

  • Hourly syncs: GitHub, Slack, Linear auto-update
  • Webhooks (Pro plan): Real-time ingestion when new content created
  • Incremental indexing: Only new/changed content processed

Result: Always current. No stale embeddings.


How It Works: Architecture

High-Level Architecture

┌─────────────────────────────────────────────────┐
│             External Tools (30+)                │
│  Slack, GitHub, Notion, Gmail, Zoom, Linear... │
└────────────────┬────────────────────────────────┘
                 │ (OAuth, APIs, Webhooks)
                 ▼
┌─────────────────────────────────────────────────┐
│           Ingestion Layer (Graphlit)            │
│  - Multi-source connectors                      │
│  - Format normalization (text, audio, video)    │
│  - Metadata extraction (time, participants...)  │
└────────────────┬────────────────────────────────┘
                 ▼
┌─────────────────────────────────────────────────┐
│         Knowledge Graph (Zine Core)             │
│  - Nodes: Content (messages, docs, code, etc)   │
│  - Edges: References, causality, contributors   │
│  - Temporal index: Recency, evolution tracking  │
│  - Semantic index: Vector embeddings (Claude)   │
└────────────────┬────────────────────────────────┘
                 ▼
┌─────────────────────────────────────────────────┐
│          Reasoning Layer (AI Agents)            │
│  - Query understanding (intent detection)       │
│  - Graph traversal (find related content)       │
│  - Temporal filtering (recency, evolution)      │
│  - Multi-source synthesis (connect threads)     │
└────────────────┬────────────────────────────────┘
                 ▼
┌─────────────────────────────────────────────────┐
│           Orchestration Layer                   │
│  - Search: Unified cross-tool queries           │
│  - Chat: Conversational interface with context  │
│  - Alerts: Scheduled/triggered actions          │
│  - MCP: External tool integrations (Cursor...)  │
└─────────────────────────────────────────────────┘

Real-World Examples

Example 1: Incident Response (DevOps)

Traditional approach (30 minutes):

  1. Check Sentry (errors)
  2. Search Slack #incidents manually
  3. Check GitHub for recent deploys
  4. Ask teammates

Agentic orchestration (2 minutes):

  1. Query Zine: "Checkout API errors"
  2. Zine orchestrates:
    • Queries Sentry (via MCP): 87 errors, Redis timeout
    • Queries Slack: Past incident (2 months ago, same error, resolution documented)
    • Queries GitHub: PR #567 merged yesterday (modified Redis config)
    • Queries Notion: "Redis Troubleshooting" runbook
  3. Returns unified context: Root cause likely PR #567, here's how we fixed it last time, here's the runbook
  4. Engineer fixes in 5 minutes

Time saved: 28 minutes


Example 2: Sales Call Prep (Sales)

Traditional approach (20 minutes):

  1. Check CRM (deal status)
  2. Search email (past conversations)
  3. Ask Slack: "Anyone talked to Acme recently?"
  4. Check meeting notes

Agentic orchestration (30 seconds):

  1. Query Zine: "Acme Corp"
  2. Zine orchestrates:
    • Queries CRM: Deal stage, contacts, notes
    • Queries Gmail: Last 10 email threads
    • Queries Slack: Mentions in #sales, #customer-success
    • Queries Zoom: Past meeting transcripts, key quotes
  3. Returns unified context: Deal status, recent activity, competitor mentions, customer concerns, team notes
  4. AE enters call fully prepared

Time saved: 19.5 minutes


Example 3: Coding with Team Context (Engineering)

Traditional approach (generic agent):

  • Ask Cursor: "How do we implement auth?"
  • Cursor: Generic OAuth tutorial from training data
  • Doesn't match team's approach
  • Code review: "This isn't how we do it"

Agentic orchestration (team-aware agent):

  1. Cursor queries Zine (via MCP): "How does our team implement auth?"
  2. Zine orchestrates:
    • Queries GitHub: auth-service repo, past PRs
    • Queries Slack: #engineering discussions about auth
    • Queries Notion: "Auth Architecture" spec
  3. Returns team context: We use sessions (not JWT), here's the implementation, here's why
  4. Cursor implements following team patterns
  5. Code review: Approved (matches established approach)

Quality improved, review cycles reduced


Why This Matters Now

1. Information Volume is Exploding

Typical company:

  • Slack: 10,000+ messages/week
  • Email: 5,000+ emails/week
  • GitHub: 100+ commits/week
  • Meetings: 50+ hours/week (transcribed = 500,000+ words)

Humans can't process this volume. Agentic systems can.


2. Context Silos Are Killing Productivity

Teams waste 2-3 hours/day searching across tools:

  • Check Slack (5 minutes)
  • Check email (10 minutes)
  • Check GitHub (5 minutes)
  • Check Notion (5 minutes)
  • Repeat 10x/day = 2.5 hours/day lost

Agentic orchestration: One search across all tools. Time saved: 2 hours/day/person.

For 100-person company: 200 hours/day = $10M+/year saved.


3. AI Agents Need Context, Not Web Training Data

Current AI coding agents (Cursor, GitHub Copilot):

  • Trained on public code (Stack Overflow, open-source GitHub)
  • Don't know your team's patterns, decisions, architecture

With agentic orchestration (MCP integration):

  • Agents query Zine for team context
  • Generic answers → Team-specific answers

Result: Agents become team experts, not web scrapers.


4. Decisions Are Undocumented

Reality: Most decisions happen in Slack/meetings, never documented.

Problem: 6 months later, no one remembers why decision was made.

Agentic orchestration: Preserves decision context automatically.

  • Slack discussion (the debate) + Notion spec (the decision) + GitHub PR (the implementation) = complete narrative

Result: Institutional knowledge preserved.**


The Future: Autonomous Knowledge Workers

Where this is going:

Phase 1 (Now): Agentic Search

  • User queries → System orchestrates → Returns unified context

Phase 2 (2025-2026): Agentic Alerts

  • System monitors → Detects patterns → Alerts proactively
  • Example: "Your deal with Acme is at risk—they mentioned competitor in Slack yesterday"

Phase 3 (2026-2027): Agentic Workflows

  • System orchestrates multi-step actions
  • Example: Sentry error spike → Query related GitHub changes → Identify likely PR → Notify author → Auto-create incident ticket

Phase 4 (2027+): Autonomous Knowledge Workers

  • AI agents that independently manage information workflows
  • Example: "Daily engineering briefing agent" that:
    • Monitors GitHub, Slack, Sentry
    • Identifies critical issues
    • Generates audio briefing
    • Delivers to team leads
    • Escalates urgent items
    • No human involvement required

This is the end state: AI that orchestrates your team's information autonomously.


Why Zine

We built Zine because:

  1. Search engines don't understand context
  2. RAG systems don't handle multi-source, multi-modal, temporal data
  3. Teams are drowning in information across 10+ tools
  4. AI agents need team context, not generic training data
  5. The future is agentic orchestration, not keyword search

Zine is the first agentic information orchestrator built for teams:

  • 30+ connectors (Slack, GitHub, Notion, email, meetings, etc.)
  • Multi-modal (text, audio, video, code, images)
  • Temporal reasoning (tracks evolution, flags stale content)
  • Relational understanding (connects threads, specs, implementations)
  • Agentic actions (alerts, audio briefings, MCP integrations)
  • Live context (continuous sync, not static snapshots)

This is the next evolution beyond search and RAG.


Next Steps

If you're building AI systems or managing teams drowning in information:

  1. Try Zine: zine.ai (free tier available)
  2. Connect Your Tools: Slack, GitHub, Notion (5-minute setup)
  3. Test Unified Search: Query across all tools simultaneously
  4. Set Up Alerts: Automate daily briefings
  5. Integrate with Coding Agents: Connect Cursor to Zine via MCP

Learn More:


Search finds documents. RAG retrieves chunks. Agentic orchestration understands, reasons, and acts.

Welcome to the future of knowledge work.

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Agentic Information Orchestration: Beyond Search, Beyond RAG